Wildlands Raises Over $71,000 for Willow Brook Farm

By Thomas Patti, Communications Coordinator

When natural lands come under threat of development, degradation, or disrepair, their futures depend on the support of their community—the people who walk their trails, gaze upon their landscapes and wildlife, and breathe their purified air.  

Time and time again, communities across Southeastern Massachusetts have “walked the walk” when their beloved natural sanctuaries need human resources to withstand human pressures. This summer, the region received its latest test—and passed with flying colors. Thanks to an outpouring of community support, Wildlands Trust raised nearly $72,000 to upgrade Willow Brook Farm in Pembroke, far surpassing our campaign goal. 

“Wildlands Trust was able to protect Willow Brook Farm in 1997, thanks to a generous gift from South Shore philanthropists Herb and Paulie Emilson,” said Wildlands President Karen Grey. “However, infrastructure and amenities that were built in 1997 had reached life expectancy, and upgrades were required to ensure public safety.”  

Old farm path at the entrance of Willow Brook Farm. Photo by Rob MacDonald.

Few places anywhere pack the same wealth of cultural and natural resources into a suburban setting as Willow Brook Farm. Comprising 167 wild acres just 30 miles south of Boston, Willow Brook Farm epitomizes the globally rare ecological diversity of the Herring Brook Valley. Each year, over 20,000 people explore Willow Brook’s field, forest, and wetland habitats to learn about the human and natural communities that have come and gone from the region.  

After 27 years serving the people and wildlife of Southeastern Massachusetts, Willow Brook Farm needs upgrades to bolster its safety and value for future generations. Improvements include replacing extensive boardwalks and bog boards, removing invasive plants, repairing the parking lot, improving trail signage, and building covered picnic tables. Our estimated cost, and consequent fundraising goal, was $60,000.

This figure was lofty, but the generosity of an anonymous donor put our goal within reach. The donor agreed to provide twice the amount of every donation under $500 and match all others, up to $40,000.  

Mango poses beside her sign on the “Dogs of Willow Brook” story walk. Photo by Jennifer Love.

Wildlands wasted no time seizing this remarkable opportunity, with fundraising efforts including: 

• Dog Day: On May 11, 14 canine conservationists converged on Willow Brook Farm to lend a paw to our campaign. Photographer Drew Lederman snapped adorable shots of the dogs and their owners, with all proceeds going to our project. We then used the photos to create a story walk along the entrance trail, encouraging passersby to donate in honor of “The Dogs of Willow Brook.” 

• Kayak raffle: We raffled off a Current Designs Solara 100 kayak, generously donated by Billington Sea Kayak and the Friends of IndieFerm. Congratulations to Bob and Donna for taking home the grand prize! 

• Shaw’s Give Back Where It Counts Reusable Bag Program: Throughout August, Shaw’s Hanson donated $1 to our Willow Brook Farm campaign for every reusable bag sold. 

• Women’s Woodworking Workshop: On September 14, Wildlands' Stewardship Programs Manager Zoë Smiarowski and volunteer Lenna Matthews co-led a carpentry training, organized specifically for women and non-binary individuals. Participants built planter boxes out of recycled wood from Willow Brook Farm boardwalks, with all proceeds going to our campaign. 

We also received considerable donations in honor of our beloved “Trail Guy,” Malcolm MacGregor, who passed away in May. His memory continues to advance conservation across the region. 

Congratulations to Bob and Donna for winning our kayak raffle, which raised funds for Willow Brook Farm.

All the while, our stewardship staff and volunteers have been hard at work, making remarkable progress on many of the proposed upgrades. For a week in August, our project received an extra boost when 23 volunteers from across the country and world (as far as Germany!) joined us at Willow Brook Farm as part of a Sierra Club “volunteer vacation.” 

In total, we received 151 donations from the public, with 94 percent falling under $500—a testament to the diverse community support for Willow Brook Farm. Accordingly, donors had many reasons for giving: 

• “I grew up taking walks in Willow Brook Farm. I am donating so that my daughter and future generations will be able to do the same!” - Katrina D.   

• “Love Willow Brook! That park kept me sane during the pandemic.” - Kelly P. 

• “As an Environmental Educator with the South Shore Natural Science Center from 2002-2013, I had the pleasure of leading multiple groups of third and fourth graders from neighboring towns through Willow Brook. Its vast diversity allowed us to give these children an opportunity to view habitats that most were really not aware of. They enjoyed it all, but the tower, of course, was the big hit! Now as a retiree, I simply enjoy the beauty and unique diversity of the property. Looking forward to the upgrades!”  - Karen K. 

From August 12 to 16, Sierra Club volunteers from across the country and world helped Wildlands staff repair boardwalks, clear vegetation, and more at Willow Brook Farm. Photo by Rob MacDonald.

Thank you to all who have donated or volunteered in support of our campaign. We are humbled by your generosity and committed to keeping Willow Brook Farm a place for people, pets, and wildlife to thrive. Stay tuned for updates as our work continues.